Karl-Friedrich Scheufele's Watchmaking Journey: From Ferdinand Berthoud to Chopard (2026)

Karl-Friedrich Scheufele, Co-President of Chopard, shares his personal relationship with time and watches in an insightful interview. Scheufele's passion for watchmaking is evident as he delves into the intricacies of the craft, reflecting on the impact of specific watches, the qualities he values, and the challenges facing the industry.

One of the most influential watches for Scheufele was the Astronomical Watch No. 3 by Ferdinand Berthoud, a masterpiece from the 18th century. This watch, housed in Chopard's museum in Fleurier, showcases the pinnacle of watchmaking during that era. Scheufele appreciates the timeless design, exceptional craftsmanship, and precision that define this piece. The minute repeater, with its acoustic dimension, is another favorite complication, adding a layer of sophistication to the timepiece.

When it comes to modern trends, Scheufele acknowledges the popularity of smaller time-only watches but remains unperturbed by any overrated trends. He is more concerned about the speculative buying of watches, which he believes is losing momentum. The attention to detail in the finishing of watch cases and movements is a key indicator of a watch's quality, and Scheufele takes pleasure in observing these intricate details.

The introduction of mechanical wristwatches with greater affordability is a pivotal moment in watchmaking, according to Scheufele. This innovation democratized timekeeping, allowing a wider audience to appreciate the art of watchmaking. However, the industry now faces the challenge of passing on the passion for mechanical watches to younger generations and preserving the craftsmanship that defines the craft.

Scheufele's sources of inspiration are diverse, ranging from antique watchmaking and classic cars to visual arts and nature. He finds himself drawn to the intricate details and historical significance of antique watches, as well as the timeless elegance of classic cars. The visual arts provide a creative spark, while nature offers a sense of tranquility and connection to the world around us.

In terms of personal favorites, Scheufele expresses a deep appreciation for the Astronomical Watch No. 3, which he wishes he had created. However, his most cherished watch is the original Chopard L.U.C 1860, featuring the in-house calibre 1.96. This watch holds a special place in Chopard's history and is a testament to the brand's commitment to innovation and craftsmanship.

When it comes to advice for younger collectors, Scheufele emphasizes the importance of focusing on timeless qualities such as design, craftsmanship, and precision. He encourages them to consider whether they will still appreciate a watch in ten years, ensuring that their purchases are not just a passing trend but a lasting investment in the art of watchmaking.

Karl-Friedrich Scheufele's Watchmaking Journey: From Ferdinand Berthoud to Chopard (2026)

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